Lets your startup
We’re so excited to announce Strella’s $14M Series A round, led by Bessemer Venture Partners, with participation from Decibel Partners, MVP Ventures, Future Back Ventures by Bain & Company, and 645 Ventures.
Every great company starts with understanding the customer – but as they scale, customer voices too often get buried behind analytics dashboards, slide decks, and the opinions of just a few.
Exactly one year ago, we announced Strella to the world. Twelve months later, we’ve grown in every way possible – 10x revenue, 4x customer base, and partnerships with some of the biggest enterprises in the world, from Amazon to Chobani.
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Understanding customers is the most fundamentally important activity that a business should do, but doing it well at scale is nearly impossible. Companies sit on mountains of data showing what customers do, but understanding why remains frustratingly elusive.
Even the best marketing, product, and UX teams struggle to learn fast enough because:
As a result, teams don’t have enough time & resources to make truly customer-centric decisions.
We started Strella based on pain points we had felt ourselves in the workplace. Just as analytics transformed how teams understand what is happening, Strella is transforming how they understand why.
Strella unifies every step of qualitative research into one continuous insight-generating environment:
Read More – Launchpad Build Closes USD11M Series A Funding
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