Eirene, a online funeral services provider, secures over $4million in seed funding.Relay Ventures led the round, which increased Eirene’s total capital to $5 million. Saint Elizabeth Healthcare and Export Development Canada also participated.

With an emphasis on developing its brand, hiring more people, and extending its operations in the United States, the company plans to use the money to quicken its route to scale.

Eirene is an online funeral services provider that was founded in 2019 by Mallory Greene and Faisal Abid. It helps families arrange cremations more easily and affordably.

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With operations around the United States, the company offers a direct cremation technology platform. It provides end-to-end services, including pick-up, cremation, and distribution of the ashes. A devoted crew is at the company’s disposal to assist in arranging funeral services for families.

British Columbia, Ontario, Nova Scotia, Alberta, and Saskatchewan are the Canadian provinces where Eirene operates. With intentions to grow, Eirene is now operating in Florida in the United States.

Mallory Greene said: “With the ongoing support and confidence of our investors, and the launch of our business in Florida, we’re thrilled to be able to serve more families in Canada and the U.S.. Today, over 75% of Canadians and over 60% of Americans are choosing cremation. However, there has been very little change in how the industry delivers its services in the past 100 years. We’re filling a gap to provide a relevant and innovative solution for families.”

About Eirene

End-of-life planning need to be consoling, open, and respectful, in their opinion, Eirene. Families all too frequently suffer with the disarray, opaqueness, and high cost of traditional funeral planning. They see a better path, one based on the idea that life’s end should be as beautiful, graceful, and meaningful as its beginnings.