Iron Sheepdog, a comprehensive trucking technology solution for brokers and contractors secures $10million in series B round funding. SJF Ventures led this investment, and other key players in the construction sector included Grand Ventures and Supply Chain Ventures.

Iron Sheepdog is a technological platform that provides fleets of independent and owned haulers for construction, material and road building projects of any scale, enabling short haul trucking brokers to manage their businesses more effectively.

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Iron Sheepdog offers digital ticketing, automatic invoicing, GPS monitoring, real-time analytics capabilities, and comprehensive reporting to an industry that has historically been fragmented. Additionally, it aids in improving dump truck hauling efficiency with the goal of maximising truck utilisation throughout projects and geographical areas.

The infusion of funds will be used to create technologies aimed at improving safety and efficiency in the short haul business, as well as to speed growth in new areas by utilising tools such as artificial intelligence.

Mike Van Sickel, CEO of Iron Sheepdog said, “At its core, Iron Sheepdog is a tool that helps the broker as a small business owner, By giving brokers a technology platform that incentivizes haulers, helps reduce administrative burden and alleviates cash flow challenges, we’ve enabled them to provide better service to contractors and grow their business. Iron Sheepdog brokers, many of whom are also minority business owners, are able to provide a premier service and dramatically increase their growth potential.”

Van Sickel, along with co-founders Jake Liebler and Will Lawrence, who serve as Iron Sheepdog’s President and CTO, respectively, have long recognized that the current material supply chain is challenged by several market forces, including labor shortages, rising material costs and safety concerns.

With early payment alternatives for carriers and simplified communication tools that support safe procedures, Iron Sheepdog relieves these pressures. The company wants to develop new products to further address these issues.

Jackie Lipkin, principal at SJF Ventures said, “We were immediately impressed by Iron Sheepdog’s unique approach and solution, They go beyond providing technology for brokers. They have created a broker network that enriches the industry through innovations — many of which are ideas that come directly from the diverse small business owners they serve — and leverages technology to improve trucking operations.”

Van Sickel said, “The Iron Sheepdog broker network and our product offerings promote a more streamlined approach for contractors and brokers from the bid phase through project completion, Our brokers have expanded access to resources and a greater ability to flex with the demands of a project, while contractors benefit from transparency and dependability.”

About Iron Sheepdog

Iron Sheepdog’s goal is to simplify and optimise hauling. To guarantee that trucking operations go successfully, their system encourages openness, effectiveness, and data-driven decision making. With features including dispatch, GPS tracking, real-time communication, load counts, digital tickets, reports, hauler payment, and invoicing, their software platform and app assist brokers and contractors in managing dump truck transporting.