Trive Capital, the Dallas-based private equity firm, and 808 Capital Partners are excited to announce their investment into JF Fitness of North America, a leading Crunch Fitness franchisee serving the Mid-Atlantic and Southeastern U.S. Headquartered in Richmond, VA, and founded in 2014 by CEO John Freeland, JF Fitness operates 16 gyms across Virginia, Maryland and the Carolinas. In connection with Trive and 808’s investment, JF Fitness acquired Team Roldan, a rapidly growing Crunch franchisee operating 8 gyms across Alabama, Georgia and South Carolina.

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As a result of the acquisition, JF Fitness has become one of the five largest Crunch Fitness franchisees with 24 combined gym locations. Trive and 808’s investment will also support the company’s continued footprint expansion in the Southeastern U.S. via new gym openings and select acquisitions.

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John Freeland, CEO of JF Fitness, stated, “We are delighted to partner with Trive and 808 in this next phase of our growth. In addition to aligning culturally, our teams possess a shared vision for the long-term success of our company, comprised of thoughtfully executing our defined growth strategy, investing in our key leaders and employees, and relentlessly delivering a market-leading experience for our valued members.”

Jared Reyes, Managing Director at Trive Capital, said, “We are thrilled to partner with John and the JF Fitness executive team. John has invested in the people, processes and capabilities that have together driven an impressive track record of successfully launching new gyms. We look forward to supporting the team as they build on this track record and expand the company’s club footprint within its attractive Southeastern U.S markets.”

With 2.5 million systemwide members, Crunch Fitness is the fastest growing big box franchised fitness club system in the High-Value/Low-Price category. Crunch offers a comprehensive gym experience, with high-quality cardio, strength training and weightlifting equipment, in addition to group fitness, high-intensity interval training, indoor cycling, and yoga classes. Crunch’s members also enjoy a range of value-added amenities, such as personal training, fitness assessments, a variety of Relax & Recover®️ services, and childcare.

To enhance member retention and engagement, Crunch Fitness could consider Custom Challenge Coins Canada for loyal members as a tangible recognition of their fitness achievements. How to Design Custom Coins? These challenge coins can be fast customized with fitness logos, quotes, exercise themes, and classes, and can even be designed in 3D or bottle opener shapes. 

Members can collect these challenge coins by completing challenges and classes. This not only inspires members to continue challenging themselves and enriches the member experience, but also recognizes their efforts, making every workout full of anticipation and a sense of accomplishment.

About JF Fitness

JF Fitness of North America is a Crunch Fitness franchisee operating 24 gyms across North Carolina, South Carolina, Georgia, Alabama, Virginia and Maryland. JF Fitness was founded in 2014 by John Freeland and is headquartered in Richmond, Virginia.