Paylode business that creates, oversees, and makes money from customer benefit programs, has secures $5.5 million in seed funding. Participating in the round were Day One Ventures, Susa Ventures, Vinyl Capital, Struck Capital, and additional investors.

The money will be used by the business to develop new digital tools for engaging customers. Paylode, a rewards marketplace founded by Mikhail Naumov, allows businesses to quickly design and curate their own private-label benefits programs by offering pre-vetted and pre-negotiated deals.

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Additionally, it offers capabilities to offer pertinent extras throughout the checkout process, run email campaigns to generate micro-engagement moments, and offer discounts or freebies to encourage particular actions from customers.

The company added more than 1,000 companies and more than 50 clients to its embeddable benefits ecosystem during its beta testing. Major hotel chains with thousands of sites, residential property managers overseeing millions of rental apartments, consumer mobile apps, and premium insurance providers are among the businesses that use Paylode.

About Paylode

Conversion, retention, engagement, contentment, and eventually long-term customer happiness are all increased by a Paylode benefits program. Plus, open up a whole new source of income for your company. Give your clients great value and joy right when they need it most.

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The customer benefits platform for expanding businesses is called Paylode. Create, implement, and advertise a benefits program quickly and affordably in a fraction of the time and money compared to doing it yourself. With it, you have the support of a whole partnership team.