Strive, a financial services company with an asset management platform focused on maximizing long-run returns for investors, has raised $30 million Series B financing round led by Cantor Fitzgerald, L.P. Deason Capital Services, who led the Series A round, Narya Capital, and several prominent entrepreneurs also participated in the financing.

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The Strive is launching Strive Wealth Management amidst the strong demand for more financial services consequent on its early success in the United States asset management platform.

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“The success of Strive’s asset management business has been extraordinary, growing to over $1.6 billion in assets under management less than two years after the launch of our first ETF,” said Matt Cole, CEO of Strive. “Off the back of this momentum, Strive will be launching a direct wealth management offering focused exclusively on maximizing value for our clients. Many Americans are hungry for an authentic and unapologetic embrace of capitalism, meritocracy, and innovation and that’s what we strive to deliver.”

Strive shall also join the deep institutional relationships forged by Cantor and his expertise in the markets in a continued growth in improving the products and services at Strive. Furthermore, both Cantor Fitzgerald and Deason Capital Services will each nominate one representative to the Board of Directors of Strive.

“We are strategically investing in fascinating companies – like Strive – that are working to shape our future,” said Howard Lutnick, Chairman of Cantor Fitzgerald, L.P. “We look forward to partnering with Strive on their exciting growth opportunities and believe the wealth management industry is primed for an offering that focuses solely on maximizing value and returns for clients.”

About Strive

founded in 2022, Strive mission is to maximize value for our clients by leading companies to focus on excellence. Strive do not intend to let the economy continue down this path. Strive aim to increase long-run capital market realized returns and assumptions by restoring free market capitalism by leading companies to focus on excellence.

When the time comes for you to purchase Strive products and solutions for yourself, your clients, or the institution you represent, you can do so with the confidence that its sole obligation is to the financial interests of clients and that Strive will always prioritize the shareholder over other stakeholders.